How to Use Customer Feedback to Shape Your Content Strategy
The digital world is growing at a fast rate; therefore, without getting connected to your audience, it is quite difficult to successfully implement your content strategy. Customer feedback is one of the most effective ways to guarantee that you speak to the target audience with your content. This article explores how you can use customer feedback in designing your content strategy to ensure relevance and stay captivating.
Why Customer Feedback Is Important
Customer feedback serves as an answer bank, describing what your audience likes, dislikes, needs, and issues. Understanding what your customers feel about your content, your products, or services enables you to make informed decisions that can help bolster your overarching content strategy. Here are a few reasons why customer feedback is important:
- Content Gap Identification: Feedback helps you realize areas where your content may not be good or what your audience wants to know more about.
- Enhances Engagement: You’ll be in a better position to write engaging and related content by touching on the concerns and interests of your viewers.
- Develops trust: If you show that you are hearing and responding to feedback from your audience, it works towards trust and loyalty.
Collecting Customer Feedback
Before you input customer feedback in the process of developing a content strategy, you must first collect it. Here are some effective ways that you can collect feedback:
Surveys and Questionnaires
These are the simplest ways of collecting organized feedback from your audience. You can use Google Forms, SurveyMonkey, Typeform, or many others. Just remember, if you use this type of method, be sure to ask open-ended questions to understand how your audience feels or thinks about something.
Social Media Monitoring
Keep an eye on comments, mentions, and direct messages across all your social media channels. Use SMM tools like Hootsuite or Sprout Social to keep tabs on your social media interactions.
Website Analytics
Analytics on user behavior can be achieved through web analytics tools like Google Analytics. Search for trends in page views, bounce rates, and time on pages for insights into what content is engaging your audience.
Real-Time Feedback
Prompt your audience to give you real-time feedback directly on your blog post, after reading an email, or directly on your website through a feedback form. That’s where you can get concrete and germane information.
Analyzing Customer Feedback
Once you’ve accumulated customer feedback, it’s time to analyze it. You first need to identify the category for each feedback, then nail down common themes, and finally set in order of priority those areas for improvement.
Categorize Feedback
Organize the feedback you have received into the categories of content type, topic, format, and user experience. It will help you see which areas of your content strategy are due for some TLC.
Identify Common Themes
Find themes across the feedback. Is there anything in particular that your readers want to see more of? Are there any common rants about the format or delivery of your content? Those themes will be what will drive your content creation.
Prioritizing Improvements
Not all feedback will be of equal importance to you. You need to prioritize your improvement sprints based on what will deliver the greatest positive impact to the most audience members. Focus attention on the changes that will most positively affect the most amount of people first.
Build Your Content Strategy
With the feedback analyzed at hand, it is time to put it into use by shaping your content strategy. Here are ways through which you can integrate customer feedback into the process of content planning and creation:
Ideas and Topics of Content
Feedback from customers represents a pool of inspiration for new content. If more than one customer is asking for information on one topic, this is a red flag—there is demand for that content. Write blog posts, record videos, and make some infographics on such topics.
Format of Content and Delivery
Another way that feedback can explain the preferred content format is through user experience. If people like watching video content more than reading an article, then you could make more videos and add to your content in your marketing strategy. If they want to see shorter, more concise pieces of content, format them accordingly.
User Experience Improvement
Use feedback to improve the user experience on your website. Customers find it difficult to move around the website or perhaps to get information; accordingly, bring in changes.
How to Make Video Feedback Videos
There is a creative way of using customer feedback, which is video feedback videos. This method doesn’t just underscore the appreciation for the inputs given by your customers but also enables you to express their feedback to a bigger audience in a very lively manner.
How to Use a Free Video Editor
Creating video feedback using a free video editor is now easier than ever. Many tools offer full features to create and edit top-notch videos without spending a penny. These are ideal tools when compiling video testimonials for your customers, product video reviews, or a video summary of the feedback you’ve collected.
Procedure to Create Video Feedback Videos
- Collect Video Testimonials: Ask your customers to share their feedback in video testimonials. You can record them through tools like Zoom or simply ask them to record with their smartphones.
- Edit Videos: In some free video editors, bring together all the testimonials in a single video; use text overlay, transition, background music, and more to make the video interesting.
- Highlight Key Information: Highlight key messages and recurring themes of the feedback using text overlay or voiceover which engulfs key information.
- Multi-Channel Sharing: Share your video on your website, social media platforms, and newsletters which will expand your video’s outreach.
By being innovative in letting your customer reviews speak using videos, you can not only maximize the strategy concerning content but also build a stronger connection with the target audience. Try out video-making apps in your marketing efforts that can further enhance the reach and effectiveness of your customer testimonials.
Conclusion
Customer reviews are among those strong forces that can put you in creating a good piece of content strategy. Gathering, analyzing, and integrating actively, will, for sure, create content that resonates best with your target. Besides using creative methods of video feedback videos, you can make your audience much more involved and show that you listen and respond to their needs. Embrace the power of customer feedback to make your content strategy thrive.
